After bringing up the irritating topic of Tania Ramsay earlier this week, I’ve been dwelling on the formulaic cookbooks that get shoved onto the bookstore shelves each week. Be prepared for an onslaught – Christmas is coming.
And I’m caught up in it. I’ve got a long delay on my reprint of Vegie Smugglers 1 (sorry, folks, it’s almost sold out and there’s going to be a big gap in availability) since the Hong Kong printing presses are going crazy to produce title after title of celebrity/chef after interchangeable celebrity/chef in time for the December rush.
Does it bug you, the way they’re produced to such a regular standard? I’m starting to wonder if the large publishers don’t think we’re all a bit dim-witted and don’t notice that book after book is basically the same.
The covers are my most favourite part. Especially the ‘oh! I didn’t notice there was a photographer, lighting, make up person, stylist & art director in the room!’ shot. You know, like we’ve just walked in on them casually whipping up a feast for their fabulous friends or well behaved children. If they’re super famous, or someone we trust, then we’re allowed to make eye contact. The others will be smiling winningly whilst gazing just slightly over our shoulders. Apparently we like the men to be looking down or to our left, the women are all looking to our right, dreaming off towards a better future (true – design psychology). And of course, the teeth. Don’t get me started on the teeth. When a friend of ours was editing Delicious magazine, we’d dare her to find a shot of Jill Dupleix with her mouth shut. No teeth! Please! Just once! Never happened.
Anyway, I admit to being seduced by these covers myself, the relaxed kitchen settings, the soft focus, the food just moments away.
How many of them do you own? I own stacks of them. I remember reading that the average person makes about 3 recipes from each cookbook before they get bored and head back to the shops and get seduced by some other title. Do you think that’s right? I hope you make more than that from the fabulously different Vegie Smugglers cookbooks!
I really try to make my books about you and your families and not about me at all. Finally after much urging, I did put a tiny photo of myself into the second book. But I felt like a goose.
So here’s my pledge to you about my cookbooks (past, present and future)…
1. Every recipe has been given the seal of approval from my fussy children and I’m confident you’ll be able to cook it and serve it to yours, and
2. You will NEVER see a picture of my teeth or me on the cover of any of my books. Ever.
















































































